Find out why AI
can't find your business
Free website audit across SEO, AI visibility, conversions, and content uniqueness. Plain-English findings with step-by-step fixes.
Free · No sign-up required · Results in ~30 seconds
One audit. Four pillars.
Every other tool solves one problem. hurly diagnoses all four — and shows you exactly how to fix them.
Can people find you?
Meta tags, schema, page speed, internal links, indexation. Everything you need to rank in traditional search.
What does AI say?
Are you being cited in ChatGPT, Perplexity, and Google AI Overviews? We find out and tell you how to get there.
Are visitors converting?
CTAs, trust signals, messaging hierarchy, mobile UX. What's costing you customers right now.
What makes you different?
Content depth, brand voice, thought leadership, local presence. What makes you impossible to ignore.
How it works
Three steps to a fully optimised website. No technical expertise required.
Enter your URL
Paste any website address. Optionally add competitor URLs for side-by-side comparison.
Get your scores
In ~30 seconds our crawler analyses your site across four pillars — scoring every finding by severity and impact.
Fix what matters
See every issue for free. Unlock step-by-step guides, time estimates, and tool recommendations prioritised by business impact.
Why AI visibility matters now
Tools like ChatGPT, Perplexity, and Google Gemini are answering questions that used to send visitors to your website. If your content isn't structured for AI engines, you're invisible to a growing share of your audience.
Traditional SEO still matters — but it's no longer enough. Businesses that optimise for both traditional search and generative AI are capturing traffic their competitors are losing. hurly is the first audit tool designed to measure all four dimensions of online visibility in a single report.
Simple pricing
See the problems for free. Pay once to get the fixes.
Full scores and findings across all four pillars.
- ✓Overall scores across 4 pillars
- ✓Individual finding severity
- ✓Site health checklist
- ✓Competitor comparison
Step-by-step fix guides for every finding.
- ✓Everything in Free
- ✓Exact fix for each finding
- ✓Priority rankings by impact
- ✓Time + difficulty estimates
- ✓Tool recommendations
Frequently asked questions
Everything you need to know about hurly.
What does hurly actually check?
hurly audits your website across four pillars: traditional SEO (Search), AI visibility (AI), conversion optimization (Conversions), and content uniqueness (Standout). We analyze meta tags, schema markup, page speed, indexation, AI citations, trust signals, messaging, brand voice, and more in a single 30-second audit.
Is the free report useful?
Absolutely. The free report gives you full scores across all four pillars, individual finding severity ratings, a site health checklist, and competitor comparison if you add competitor URLs. Most users find the free findings actionable enough. The paid report ($50 one-off) adds step-by-step fix guides, time and difficulty estimates, and tool recommendations for every finding.
How is this different from other SEO tools?
Most SEO tools only check traditional ranking factors. hurly is the first audit tool designed for the AI-first world. We measure whether you're being cited in ChatGPT, Perplexity, Google Gemini, and Claude. Plus we audit conversions and content uniqueness alongside traditional SEO in a single report. No subscriptions, no confusing metrics, no fluff.
Do I need to be technical to use this?
No. The free report uses plain English findings and severity ratings anyone can understand. The paid report includes step-by-step fix guides and tool recommendations, but you can share these with a developer if you prefer. We designed hurly for busy business owners and marketers, not just developers.
How often should I audit my site?
We recommend auditing every quarter as part of your regular SEO and marketing review. Run a quick audit after major site changes, new content launches, or when you've implemented fixes from a previous report. Since the free audit takes 30 seconds and costs nothing, there's no harm in checking more frequently.
Featured insights
Learn more about AI visibility and competitive benchmarking.
What is GEO?
Understanding generative engine optimization and why it matters for your business visibility.
We audited 100 NZ sites
Discover what we found about AI visibility across New Zealand's top businesses.
Free AI visibility checker
Quick check to see if you're being cited in ChatGPT, Perplexity, and other AI engines.
Ready to see where you stand?
Run a free audit right now — it takes less than 30 seconds.